With all the available options in digital marketing in this day and age, there are a lot of opportunities for small businesses to connect with their audiences. In the U.S., email is used by greater than 90% of adults. Therefore, email marketing can be an effective tool for small businesses to communicate with their target audiences. Some benefits include being a cost-effective method of communication, improved customer retention, and increasing conversions and sales. To be an effective strategy, you need to consider what types of emails you want to send, such as email newsletters, promotional emails, and seasonal messages.
- Estimations show that email produces a much higher ROI than SEO, internet display ads, and other forms of marketing.
- Email marketing boosts sales, establishes authority, and helps you discover customer needs.
- Popular types of email include newsletters, promotional emails, and seasonal messages.
“Despite the growth in the use of social messaging apps, over 74% of teenagers are using email, as well.”