Consumers want advertising to show how helpful the product or service can be. In turn, brands need to engage audiences with meaningful messages and use immersive storytelling. Compelling creative begins with a clear call-to-action. Personalization of descriptions, such as using the word "you," improves performance. Using a wide variety of assets helps, including images that feature people. With so … [Read more...]

With all the available options in digital marketing in this day and age, there are a lot of opportunities for small businesses to connect with their audiences. In the U.S., email is used by greater than 90% of adults. Therefore, email marketing can be an effective tool for small businesses to communicate with their target audiences. Some benefits include being a cost-effective method of … [Read more...]

Digital marketing is the combination of marketing and advertising through a digital channel. When it comes to digital marketing, some of the common issues that people struggle with is that they don't offer their visitors a clear message of who and what their brand is. You also can implement content marketing which can be used to educate your target audience as well as build awareness. Finally, … [Read more...]