Consumers want advertising to show how helpful the product or service can be. In turn, brands need to engage audiences with meaningful messages and use immersive storytelling. Compelling creative begins with a clear call-to-action. Personalization of descriptions, such as using the word "you," improves performance. Using a wide variety of assets helps, including images that feature people. With so … [Read more...]
Small Business Email Marketing Strategies to Grow in 2022
With all the available options in digital marketing in this day and age, there are a lot of opportunities for small businesses to connect with their audiences. In the U.S., email is used by greater than 90% of adults. Therefore, email marketing can be an effective tool for small businesses to communicate with their target audiences. Some benefits include being a cost-effective method of … [Read more...]
What Is an Ad Exchange? How to Choose One for Business Growth
Exchanges for ads had truly transformed the marketing world. It allowed the transition to a global marketplace for your audience, thus distancing your business from the ad model that is based on a network. The system utilizes the web of brokers where media is being traded openly. In a nutshell, this exchange is a centralized place in the digital world where buyers and sellers of ad spaces can … [Read more...]
What is Digital Marketing? Types, Best Practices, and Leading Roles
Digital marketing is the combination of marketing and advertising through a digital channel. When it comes to digital marketing, some of the common issues that people struggle with is that they don't offer their visitors a clear message of who and what their brand is. You also can implement content marketing which can be used to educate your target audience as well as build awareness. Finally, … [Read more...]
Small Business Marketing 101: How to market your Business
Small business marketing can take a lot of things from big business marketing. One thing that is very important is that there are more people going digital for all of their needs. You need to take part of that. One of the best and easiest ways is to use social media as a means to expand your product and increase your brand awareness. Social media is also free making it a very cost effective … [Read more...]