Offline Marketing information

How To Become A Face In Your Community How To Become A Face In Your Community

Most offline marketing by necessity must be done in your local area in order for... 

Mailing Lists Are Not Just For Computers Mailing Lists Are Not Just For Computers

The term mailing lists along with the many different words that mean mail have in... 

A Dying Art? Literacy In Marketing A Dying Art? Literacy In Marketing

One of the sights that depresses people the most when it comes to marketing is the... 

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Offline Marketing 101

Being A Big Fish In A Small Pond Being A Big Fish In A Small Pond

For someone to be able to judge another person’s ambition they will often ask the... 

Giving The Public What They Want Giving The Public What They Want

One rule to remember when marketing is celebrity sells.   There are a number of... 

Trade Fairs Are Fun? Trade Fairs Are Fun?

For some years now trade fairs have been very much a part of local and regional businesses... 

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Offiline Marketing Tips

We Are Speaking Frankly We Are Speaking Frankly

Were you to ask one hundred consumers what they find most about marketing then you are probably going to find that at least 25% of them will say the way in which the word lie is used?   Consumers hate being lied to and are far less likely to take notice of marketing if someone is always telling them a lie.   In fact this has led to a cynical market... [Read more of this article]

So Is Insulting The Competition Going Too Far? So Is Insulting The Competition Going Too Far?

When you are marketing your company it is important to make sure that you get the public thinking that yours is the only one they should be going to in your sector.   So this means making sure that you put yourself above your competitors and this can prove a very tricky proposition. Yes you have confidence in your company, but then of course you should.  ... [Read more of this article]

If You Snooze, You Will Lose If You Snooze, You Will Lose

One of the most popular forms of marketing being used on the internet today is viral marketing.   If you are not aware of this to put it simply it is a form of marketing where you place advertisements on the internet to help create a stir around them because they have been targeted in such a way that makes it virtually impossible for them not to get... [Read more of this article]

Perils Of A Big Hitting Marketing Strategy Perils Of A Big Hitting Marketing Strategy

Most companies today who want to become more prominent in the eyes of the public will choose to use a big hitting marketing strategy.   As well as being expensive this type of strategy can also prove very risky as they need to purchase TV time and then record an advertisement that will be aired locally and regionally.   Otherwise they may take out... [Read more of this article]

Is There Such A Thing As Free Publicity Today? Is There Such A Thing As Free Publicity Today?

Most companies prefer not to spend too much on their advertising these days as it is one of the few things that they are unable to quantify the return on using it.   Alright you may be able to draw more people in through an advertising campaign just carried out.   But just how many of these were motivated to do so by your marketing or happened to... [Read more of this article]

How The Use Of Aggressive Marketing Is Turning People Off How The Use Of Aggressive Marketing Is Turning People Off

When it comes to advertising it does require a small amount of common sense.   Would a company sell more if it were to insult its customers?  Of course they wouldn’t.   Would they start to lose out because they are connected with something in people’s imaginations that they dislike?  Yes they will.   Will it prove hard to strike the right... [Read more of this article]

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